MAPLE GROVE, Minn., Sept. 01, 2022 (GLOBE NEWSWIRE) — TopLine Financial Credit Union has received a Diamond Award, which recognizes outstanding achievement in marketing and business development in the credit union industry.
The award was presented by the Marketing and Business Development Council of the Credit Union National Association (CUNA), a national network of more than 1,300 credit union marketing and business development professionals. Awards are given out in 35 categories ranging from advertising and community events to financial education, social media and beyond.
TopLine won the Direct Mail Series category for its “Staycation”-themed home equity line of credit campaign. TopLine’s HELOC campaign was designed to promote their HELOC product to members. Due to the COVID-19 pandemic, many people had to cancel their vacations and stayed home to keep themselves and their families safe, which created the perfect opportunity for a “Staycation” campaign theme. . The campaign included direct mail, lobby posters and was included in TopLine’s monthly newsletter. TopLine’s winning entry also took home “Best Category” honors.
“With 1,195 entries in 35 categories, this year’s competition for the prestigious Diamond Awards was like no other. Only the best of the best entries were selected for a Diamond Award and of these, only a few were named best in class,” said Marella Nardotti, Chair of the CUNA Marketing & Business Development Diamond Awards Committee. Council and Vice President of Marketing at NextMark Credit Union. .
“We are honored to be recognized by the CUNA Marketing and Business Development Council for our credit union marketing efforts,” said Vicki Erickson, Senior Vice President, Marketing and Communications, TopLine Financial Credit Union. “We are excited to continue to educate consumers about the benefits of using credit unions for all of their banking needs, grateful to be recognized, and would also like to extend our congratulations to all of the other credit unions honored this year.”
The winners were recognized at the council’s 2022 annual conference held in Los Angeles, California. For more information on the Diamond Awards or to view the full list of winners, visit the CUNA website.
The CUNA Marketing and Business Development Council is a member-driven community of marketing and business development professionals who are dedicated to providing relevant resources and tools essential to the success of its members. The CUNA Marketing and Business Development Council is one of seven CUNA councils, a network of thousands of credit union professionals nationwide. For more information, visit www.cunacouncils.org.
TopLine Financial Credit Uniona Twin Cities-based credit union, is Minnesota’s 13e largest, with assets of over $680 million and serves nearly 46,500 members. Founded in 1935, the non-profit financial cooperative offers a full range of financial services from its five branches — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and St. Paul’s Como Park — as well as by telephone, mobile app and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school, or volunteers in Anoka, Carver, Chisago, Dakota, Hennepin, Isanti, Ramsey, Scott, Sherburne, Washington, and Wright counties in Minnesota and their immediate family members. Find us on our Facebook or Instagram page. To learn more about the credit union foundation, visit www.toplinecu.com/foundation.
Vicki Roscoe Erickson
Senior Vice President, Marketing and Communications, TopLine Financial Credit Union
President, TopLine Credit Union Foundation
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/b544d21d-ba30-4a9a-a673-bd5c17e62977