Enplug, a leading provider of cloud-based digital signage software, today announced that Go Energy Financial Credit Union (Go Energy) – a growing Georgia-based financial institution – is using Enplug to improve performance. brand marketing and streamline internal and external communications.
Go Energy asked Enplug to help the company achieve various in-branch marketing objectives, including: effectively creating and deploying in-branch marketing materials; publicize product offers and promotions to members of credit unions; promote social media and digital products; and build familiarity between the Go Energy Financial team and members of credit unions.
âOur on-screen communication through our partner, Enplug, has brightened our lobbies and provided our members with connections that we did not previously have,â said Denise Swan, President and CEO, Go Energy Financial Credit Union. âThe ability to personalize our lobbies with a variety of messages has dramatically improved our experience as a member of the branch. “
Go Energy uses Enplug at its various branches to communicate with members of credit unions and to celebrate milestones with colleagues. The company currently has seven displays in service at two branches and plans to install two more devices at its Douglasville branch once construction is complete.
The implementation of Enplug has been an extremely efficient process. The dashboard is so user-friendly that the Go Energy marketing team was able to select a variety of content to display on screens even before the devices arrived. Setting up the device was straightforward and straightforward, and the company had seven screens running in the first week. Internal Marketing / Communications staff manage Enplug content, which includes creating and / or uploading graphics, monitoring social media posts, and customizing Holidays & Templates signage.
Dynamic digital signage is the perfect addition to the company’s state-of-the-art new branch in Dallas, GA, and it will play a pivotal role in Go Energy’s soon-to-be-completed branch in Douglasville, GA. The company can now organically promote its social media pages, as well as celebrate work birthdays, employee birthdays and on-screen credit union events to increase engagement with credit union members in the branch.
Since implementing Enplug, Go Energy has rolled out several new programs designed to help its members take better control of their finances. From money transfers through Zelle to an online financial wellness program, the company can now effectively promote these and other in-branch programs in digital format, eliminating the costs typically associated with in-branch print marketing.
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