PHOENIX–(COMMERCIAL THREAD) – Jeremy Nelson, a 20 year veteran in the financial industry, has joined Desert Financial Credit Union as the new Chief Marketing Officer (CMO).
As Marketing Director, Nelson will oversee all areas of marketing for Desert Financial including marketing strategy, digital marketing, social media, advertising, promotions, public relations and branding.
Nelson joins Desert Financial during a period of record growth. Membership in Arizona’s largest credit union has grown by more than 30 percent in the past two years.
His responsibilities include continuing this strong growth trajectory through managing the credit union‘s branding strategy, demand generation, digital marketing, creative and content development, and member retention.
“Jeremy’s personal experience and philosophies align closely with our strategy to encourage growth by giving more back to the community,” said Cathy Graham, Executive Vice President of Desert Financial. “We look forward to seeing how his leadership encourages member engagement and extends our reach to more Arizonans.”
Nelson began his career with a credit union in Utah and rose through the ranks to vice president of direct marketing at a regional credit union, serving a million members in seven states across the ‘Where is. He holds a Masters of Business Administration in Marketing from the University of Utah.
About Desert Financial Credit Union
Celebrating more than 80 years in Arizona, Desert Financial is the state’s largest local credit union with $ 7 billion in assets, over 350,000 members and 47 branches. Member eligibility is open throughout Arizona with contactless solutions through eBranch, making it easy to click, call or enter. As a non-profit cooperative, Desert Financial is proud to share success. In 2020, members received $ 14 million in dividends through the Member Giveback Bonus, and Desert Financial gave over $ 5 million in COVID-19 relief as well as random donations, scholarships and acts of kindness to our members, our community and our team. Learn more about the difference between credit unions at www.desertfinancial.com or follow us @desertfinancial.